Do you know that, in 2019 alone, 32% of Americans have been listening to podcasts at least once a month?

Podcasting isn’t a niche field anymore, with more than 2 million podcasts registered by Google. It’s a great way for businesses and marketers to reach their audience. But, if you’re feeling a bit overwhelmed and unfamiliar with the big world of podcasts, no worries. We’ve got your back. 

Keep on reading to learn about the key benefits of podcasting, and whether it’s something you’ll want to apply to your marketing strategy.

1. Benefits of Podcasting 101: Engagement and Community Building

We can’t really start talking about the benefits of podcasting without mentioning the unique attribute of this form of media, which is audio. 

Unlike your blog readers, you’ll find that podcast listeners will be focused throughout the whole episode, and fully invested in everything they hear. It’s truly unmatched when it comes to increasing engagement rates.

Also, you can take advantage of high rates of engagement by sending your listeners to your website, and ask them to sign up for your newsletter.

This way you can start building a solid community of loyal fans, where you can send them special offers and deals, which can be of tremendous help when it comes to marketing your products and finding new potential customers. 

For instance, check out this podcast for an example of a successful podcast with a solid host of listeners. 

2. Cultivating an Authoritative Presence

Anyone can write a mediocre e-book and call themselves a leader in their field.

However, when it comes to podcasting, the listeners are hearing you talk about your field with enthusiasm and confidence. This adds an air of authority to your brand and the information you’re sharing that can’t be matched by the written word. 

Simply put, customers want to do business with a company that knows their stuff, and what’s a better way to figure out your authority than listening to you talk for 30 minutes or more about a single topic?

3. Getting Listeners with Minimal Upfront Costs

You’d be delighted to know that there’s no other media format that has the backing of big players like Apple and Spotify heavily invested in promoting your show if it’s truly picking up steam. 

That’s a ton of money you won’t be paying for, so you’ll be getting new listeners and customers for free.

In addition to the time-efficiency of recording a podcast, you get to take advantage of the automatic notification that your subscribers will be getting every time you upload a new episode. 

4. Audio Is the Future of Business Engagement

Keeping the current global pandemic in mind, more and more people are turning towards podcasts to listen to the news, for entertainment, and even for learning new things. 

As the forms of old advertising fade away, the benefits of podcasting shine through strong. We hope our little guide helped shed light on the business opportunity that podcasting can offer to any business, big or small. 

Just remember to give yourself some time to figure out your niche and the type of content you’ll want to post.