Marketing is complex and competitive, to survive, digital marketing strategies should have a perfect mix of Search Engine Optimization(SEO), social media marketing, and email marketing.  

Being an online store owner your main goal is to increase traffic, derive sales, and enhance your brand value. To achieve this, you have to come up with an attractive and efficient way to build your business online.

That’s why I’ve compiled a list of the 10 best digital marketing plugins that can benefit your online store.

1) Woo Commerce

Woo commerce is one of the best digital marketing plugins for an online store owner. It is the most popular and user-friendly plugin available which also happens to be free. It is essential for the online store owners as it gives them complete control over what they sell online in their store. In short, it is that one plugin that makes your website a fully-functional e-commerce store.  

Key features – 

• Woo commerce is user friendly; you don’t have to be an expert to understand its workings to launch your store. 
• Woo commerce is an open source and free to download.
• Woo commerce being an open source is very secure with secure payment gateways.
• Woo commerce works on all devices whether it’s a smartphone or a laptop. 
• Woo commerce can be set up as per owner specifications, it has extensive themes and templates which help you set up your store as per your choice.  
• Woo commerce comes with free and premium extensions to ease up the functioning of your store. 
• Woo commerce sells both physical and digital products and accepts payments. 

2) Easy Digital Downloads

Easy Digital Downloads, also known as EDD is a plugin that helps with managing and selling digital products online such as e-books, music, videos, pdf files. It includes all the necessary tools for one to easily set up and run an e-commerce store.

Key Features –

• It contains hundreds of extensions and add-ons 
•  to create an advanced digital store such as Amazon S3, ConvertKit, Software licensing.
• EDD core plugin is free to use. 
• It provides options for payment gateways such as PayPal Standard, Amazon pay, Bitpay, and so on.
• Its support team is known to be the best at providing services.
• EDD works best with any theme provided with WordPress.
• It allows access to only authorized customers and does help offer discount codes and coupons.

3) MailChimp

Mail Chimp is one of the most popular Email marketing plugin available. It is an all-in-one marketing platform that helps you connect with your audience and provide tools to create ad campaigns, send Emails, postcards, automated messages, facilitate reporting and analytics, and sell online. 

Key features- 

• It helps collect customer data through pop-ups, opt-in options, or online forms.
• Mail Chimp’s most tools are available for free use and it allows 10,000 emails to 2000 subscribers.
• It allows us to store data and syncs it for personalized content and templates.

4) OptinMonster

OptiMonster helps to optimize your site to generate more leads and increase the conversion rate of your website. Opti Monster provides you with features like a drag-and-drop builder for pop-ups, sign up forms to collect customer data, coupon wheels, floating bars, and so on. 

Key features – 

• OptinMonster comes with exit-intent technology.
• It provides insights into the data.
• It creates special offers for visitors that have been visiting the site frequently.

5)Yoast SEO

Yoast SEO is one of the best digital marketing plugins that help to optimize websites for search engines. SEO is an important part of any website. It helps you rank higher, enhance visibility, increase traffic, and sales. SEO optimization requires time, effort and with the help of the Yoast SEO plugin, you can rely on the results obtained. 

Key features –

• User friendly and easy to understand.
• Snippet preview to better understand the look in search results.
• Interlinking feature available.

6) Big Commerce

Big Commerce is a hosted ecommerce solution that allows owners to set up an online store and sell products online. Big commerce powers websites like Skullcandy, Ben & Jerry’s, and many more. This platform is easy to maintain plus has no transaction charges. 

Key features –

• As there are no transaction charges, we can select the top payment gateways and pay only the service provider.
• It has a variety of templates available to easily advance the appearance of the online store.
• BigCommerce systems can be used to sell on multiple channels like Facebook, Instagram. 
• Great set of SEO tools.

7) Thirsty Affiliates

ThirstyAffiliates is a perfect choice for WordPress affiliate link management, this plugin allows owners to create, manage, and easily insert affiliate links into posts and pages. In short, it attracts affiliate marketers and bloggers. 

Key features –

• Easy to manage and organize affiliate links.
• Cloaks the link and allows us to use the domain name with our choice of a prefix.
• It gives control of the appearance of the affiliate links to us. 
• Supports geolocation. 

8) Click To Tweet

Click to tweet provides you with the ease to share, track, and promote your content on Twitter. This platform allows you to create a box, and when clicked on the box, allows you to share the content on Twitter. 

Key features –

• It keeps a track of each link created in the past for an easy review.
• It allows Click mapping of each link. 
• It organizes links into a folder as per campaigns.
• Suggests users to increase followers.

9) Floating Social Media Icon

Floating Social media Icon allows you to add social media icons to be placed anywhere on your website. Thus, making it easy for you to connect to your target audience. You can choose to show the icons automatically or choose from the widgets available. The icons if chosen automatically will float on the bottom right even when the user scrolls. 

Key features –

• 20+ icons, themes, animation available in the basic version.
• You can drag and drop, resize icons, and more.
• Setup icon position to float. 

10) WP Forms

WPForms enables users to create contact forms, newsletters, and other web forms in minutes. The free version of WPForms consists of templates of newsletter signup and suggestions form, with the help of its drag and drop builder you can customize the form as per your needs.

Key features – 

• It is responsive to mobile, tablets, and desktops.
• It comes with inbuilt templates.
• It easily collects payments and supports top payment gateways.
• You can manage your entries in one place.
• It comes with special add – ons such as signatures, polls, offline forms, user journeys, and so on.

Wrapping Up 

After reading this blog on best digital marketing plugins, you might get an idea of what plugins to use to better your online store and increase traffic. Remember, these plugins do not fix everything but are just a part of easing up the process and providing a seamless experience to your customers.

About the authour

Javier is a Business Advisor and Writer at Alcor, an investment bank. Javier has more than 6 years of experience in the business industry. By night a family person, during the day he is a WordPress and cupcake lover.